About Us

Our Mission & Team

Our Mission

Today 1 in 5 Freshman are dropping out, and less than 60% of students graduate. There are a plethora of reasons for this, but the majority, we believe, can be remediated. We believe that getting actual insights into students literal everyday lives enables a different kind of response. That is, a shift from being reactive to proactive.

We believe every student has the capability to graduate. All they need is a proper environment and perhaps a few nudges along the way.

Our mission is simple: Create scalable solutions that provide students with more enriching relationships, more experiences, and a diploma.

Why We Exist

To understand my passion and our purpose, you must understand my story…

I was born in Kentucky from entrepreneurial parents, attended a private high school, had good grades, and was recruited and played lacrosse in college at Eastern University… hardly a rough life right?

By all normative accounts, there was not a reason in the world why anyone would flag me as being “at-risk.”

Our Values – The Four T’s


Trust.  We are a valued partner to Higher Education Institutions and the students they serve.  We maintain the highest standards for data privacy and data security and only use  student data to advance the agenda of student success.

Transparency.  We know that each student and each higher education institution is unique, with its own sets of expectations, opportunities, and challenges.  We work to make the data that drives this diversity visible and actionable to each stakeholder in the higher education value chain.

Truth.  We believe in evidence over intuition.  Our team is dedicated to using all available data, advanced analytics and machine learning techniques to deliver the most accurate and complete models for student success at each of our partner institutions.

Transformation.  We are committed to turning information into action.  Through the early identification of students who are at risk, we are able to empower intervention plans that drastically increase the likelihood of student success.

“The biggest crisis in Higher Ed isn’t student debt, its student who don’t graduate.”

Michael Crow

President of Arizona State University

Our Leadership

Aaron Benz

Aaron Benz

Founder, CEO

Senior Data Scientist – Accenture

Student Engagement App – Zync Up

Athlete – NCAA All-American

Gary Garofalo

Gary Garofalo

Co-Founder, CRO

Analytics Consultant – Deloitte

Data/Analytics Strategist – Umbel

Singularity Fearmonger

Dr. David Palumbo

Dr. David Palumbo

Chief Academic Officer

30 Year Higher Ed Veteran

Professor, Administrator – UH, ASU

Dog-breeder, Outdoorsman

Turn your data into actionable retention insights.