About Us

Our Mission & Team

Our Mission

Today 1 in 5 Freshman are dropping out, and less than 60% of students graduate. There are a plethora of reasons for this, but the majority, we believe, can be remediated. We believe that getting actual insights into students literal everyday lives enables a different kind of response. That is, a shift from being reactive to proactive.

We believe every student has the capability to graduate. All they need is a proper environment and perhaps a few nudges along the way.

Our mission is simple: Create scalable solutions that provide students with more enriching relationships, more experiences, and a diploma.

Why We Exist

To understand my passion and our purpose, you must understand my story…

I was born in Kentucky from entrepreneurial parents, attended a private high school, had good grades, and was recruited and played lacrosse in college at Eastern University… hardly a rough life right?

By all normative accounts, there was not a reason in the world why anyone would flag me as being “at-risk.”

Our Values

Transparency. Whether it’s transparency with students or with each other, we believe that those with benevolent intentions should not have to disguise their actions.

Accountability. Success begins with defining goals and then being accountable for results. We believe that whether the goal is graduating college on time or spending more time with your family, progress and achievement need to be measured, and ultimately that allows us to be accountable.

Creativity. While Albert Einstein probably didn’t say “the definition of insanity is doing something over and over again and expecting different results”, we do believe there is wisdom in breaking from imperfect actions and principles. In everything we do, we look for alternative approaches to established solutions.

Simplicity. Technology and education do not have to be overly complicated. We believe sometimes the simplest solution is the best (so it can be repeated), so we strive for simplicity in all of our products and work.

“The biggest crisis in Higher Ed isn’t student debt, its student who don’t graduate.”

Michael Crow

President of Arizona State University

Our Leadership

Aaron Benz

Aaron Benz

Founder, CEO

Senior Data Scientist – Accenture

Student Engagement App – Zync Up

Athlete – NCAA All-American

Gary Garofalo

Gary Garofalo

Co-Founder, CRO

Analytics Consultant – Deloitte

Data/Analytics Strategist – Umbel

Singularity Fearmonger

Dr. David Palumbo

Dr. David Palumbo

Chief Academic Officer

30 Year Higher Ed Veteran

Professor, Administrator – UH, ASU

Dog-breeder, Outdoorsman

Turn your data into actionable retention insights.