Transforming Raw Data into Student Behaviors.

Your retention initiatives need to be supported by a robust data strategy that includes all of your potential data sources and potential behavioral metrics that can be calculated from them.

Most universities stop at the SIS and LMS. While those are two powerful data sources, they are barely scratching the surface of the data available on your students.

University Data Sources

Use new data sources that can drastically improve ability to analyze student success

Student IDs

As the passports that get you into buildings and onto the bus, a student is seldom with his student ID.

As a data source, the student ID card can provide some glimpses of student behaviors that would otherwise be unavailable, particularly around student spending habits.  However, because of the nature of a card swipe, there are usually better ways to understand campus usage than card swipe data by itself (app or WiFi).

Social Platforms

There is hardly a person, let alone student, left with access to the internet and no social media presence.  Between Facebook, Instagram, LinkedIn, Twitter and others, there is a huge wealth of social data available on people.

When earned, through social-logins, this data can help identify the preferences and interests of students to help improve the student experience.  Using more advanced techniques, artificial intelligence can also be used to help interpret social posts and generate friend networks.  While there isn’t a lot of true behavioral information available on social network, it can be helpful information to enrich student profiles.

Student Behavioral Metrics

Analyze more student behaviors that better align with student success


  • Class Attendance
  • Absence Alerts
  • Context / Importance

Online Learning

  • Student participation
  • Online assessments
  • Learning patterns

Academic Behaviors

  • Library Time
  • Academic Time
  • Class Engagement


  • Assessments
  • Midterms
  • Grades

Social Behaviors

  • Community Spaces
  • Campus Dining
  • Engagement scores

Student Activities

  • Event Attendance
  • Campus Groups
  • Identify Trends

Campus Usage

  • Building Utilization
  • Under-used Facilities
  • Facility Management

On-Campus Time

  • Total on-campus time
  • Nights / weekends
  • Trends

Turn your data into actionable retention insights.